Includes bibliographical references.
|Statement||[edited by] Christopher H. Lovelock, Charles B. Weinberg. Optional personal computer software / John D. Claxton, Charles B. Weinberg.|
|Series||McGraw-Hill series in marketing|
|Contributions||Lovelock, Christopher H., Weinberg, Charles B., Claxton, John D.|
|LC Classifications||HF5415 .M29747 1989|
|The Physical Object|
|Pagination||xl, 671 p. :|
|Number of Pages||671|
|LC Control Number||88039358|
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